Addison Rae, who has 88 million followers on TikTok and has parlayed her stardom into Netflix gigs and more, is coming out with a new line of dolls and toys, Toy Insider reports.

Why it matters: One of the most prominent and successful social media stars, Addison Rae continues to build her empire — which netted her $8.5 million in 2021, per Forbes — and show just how potent and lucrative top influencers can become.

Driving the news: Bonkers Toys, which specializes in licensed toys that "kids are texting and tweeting about," is introducing a line of Addison Rae Fashion Dolls, plush toys and accessories.

Details: The line includes four 11-inch dolls that resemble the celebrity and are themed "beach," "comfy," "career" and "music." There are three plush toys — a bear, a pink cheetah and "Addison's family pug, Maui."

Bonkers Toys calls Addison Rae "one of the most influential celebrities in the world, with over 135+ million followers across social media."

Of note: Forbes reported in January that Addison Rae was the third-highest-earning TikTok-er, behind the D'Amelio sisters (Charli and Dixie, for anyone living under a rock).